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The Agentic Group
The West Wales coastline at sunset
AI and automation for tourism businesses in Wales and the UK

The tech behind a working holiday letting agency. Ready to run your business.

Booking sites, guest messaging, AI receptionists, cleaner dispatch and full agency systems, built and proven running a live West Wales holiday letting agency every day.

Built and run in Carmarthenshire. Working with tourism businesses across the UK.

Built forHoliday-let agenciesHoliday parksGlamping sitesHotels & B&BsCleaning companiesAttractions
Sound familiar?

Tourism doesn’t keep office hours. Your systems shouldn’t either.

The busiest moments in your week are the ones nobody’s there for.

9.40pm, Friday

The phone rings. Nobody answers.

They wanted three nights. By Saturday morning, they’d booked somewhere else.

The fix: Agentic Voice answers, books and texts you a summary.

10am, changeover day

Who’s cleaning cabin 4?

Three WhatsApp groups, a spreadsheet and a cleaner who’s off sick. Again.

The fix: Agentic Clean spots the checkout and sorts the cleaner.

Every single day

“What’s the Wi-Fi password?”

The same twenty questions, from every guest, at every hour.

The fix: Agentic Messaging answers instantly, in your voice.

What we build

Pick one. Or let us run the lot.

Everything here runs in a real agency first. If it didn’t earn its place there, it’s not on this list.

Agentic Agency Platform

Your whole agency, in one system.

Bookings and channels, owner statements, owner portals, contracts and a built-in cleaning app. For holiday letting agencies of any size. Smaller independents without in-house developers can run their whole business on our platform. Larger operators with thousands of units can plug our AI chat, messaging and voice into the systems they already use.

Live at a 60-property Pembrokeshire agency

Agentic Booking

Your own site. Your own guests.

  • Live availability, card payments and deposits
  • Works alongside Airbnb, Booking.com and your channel manager
  • Built for Google and AI search
Live in a real agency today

Agentic Finder

Search the way guests actually talk.

  • Plain English in, the right properties out
  • No twenty-filter dropdowns
  • Drops into your existing site
Try the live demo →Live in a real agency today

Agentic Messaging

Every guest looked after.

  • Arrival info and codes, sent on time
  • Upsells: late checkout, logs, hampers
  • Review requests after every stay
Harbourside CottagesGuest messages · Example

Hi, and welcome! I'm the guest assistant for Harbourside Cottages. I can see you're booked into Gull Cottage in Saundersfoot from Friday. Ask me anything about your stay.

Example demo. Harbourside Cottages and its homes are made up, and example prices are for illustration. Nothing you type is stored.

Live in a real agency today

Agentic Voice

Every call answered. Day or night.

  • Answers your phone and website chat
  • Checks availability and takes bookings
  • Hands anything tricky to you, with a summary
  • A Welsh-language version is in trials
Uses your microphone. Or call her on 07447 195588

Agentic Clean

Stop chasing cleaners.

  • Spots every checkout and books the cleaner
  • Cleans and spend logged on the phone
  • Invoices ready at month end
Try the demo →Live in a real agency today

Agentic Guardian

Compliance, without the panic.

  • Wales registration, visitor levy and 182-night tracking
  • Certificate and renewal reminders
  • An owner-facing dashboard

A tracking tool, not legal, tax or fire-safety advice.

Live in a real agency today

Agentic Demand Signals

Your guests tell you where to grow. We turn it into posts.

  • Spots what guests search for on your site, like “Fishguard, sleeps 6, dog friendly”
  • Flags places where demand is real but you’ve got nothing to offer
  • Drafts a ready-to-post update to recruit owners in that exact area
  • Built on your real search data, so every “high demand” claim is true
Live in a real agency today

Your brand, not ours. Every product can run under your own brand, so guests see your name Finder, not ours.

Example only. Harbourside Cottages is a made-up agency.
Packages

Three ways in. No open-ended consultancy.

Custom work quoted on top. You always get a clear, fixed quote before anything is built.

Guest AI

Agentic Finder, Messaging and Voice, working on top of the booking system you already use.

Price on a 30-minute call

For agencies

Full Platform

The Agentic Agency Platform plus Guest AI. Your whole operation, on one system.

Price on a 30-minute call

Growth add-ons

Agentic Demand Signals, Agentic Guardian, and a listing and pricing review.

Price on a 30-minute call

The hot tub at a holiday cottage near Tenby
We use what we sell

Proof you can book a night in.

Evan also runs a West Wales holiday letting agency on this exact tech, with real guests and real owners. So we’re not guessing what a guest asks at 11pm or what goes wrong on changeover day.

A 60-property Pembrokeshire agency moved its whole operation onto our Agency Platform: bookings, owner statements, owner portals, contracts and a built-in cleaning app.

  • Direct booking with live payments
  • Plain-English property search
  • Guest assistant on every property
  • Cleaner dispatch and invoicing
  • Owner portals and statements
  • Compliance tracking for Wales
Who you’ll deal with

Real people. Not a call centre.

“I’ve spent twenty years in tourism and holiday lets. The tech was always promised. It never turned up. So I built it.”
Evan DaviesEvan Davies, FounderAround twenty years in tourism and holiday lets. Nearly a decade leading new business at a national holiday-let agency (cottages.com).
“Before, I was adding every booking to my calendar by hand from WhatsApp and email. Now it syncs live with the agency bookings, the invoices take care of themselves, and it’s saved me 30+ hours a month. I honestly don’t know how I managed without it.”
CatherineGriffiths Cleaning Solutions · 34 holiday-let and commercial properties
Talk to Evan

Not sure what you need? Start with someone who’s done it.

Around twenty years in tourism and holiday lets, nearly a decade leading new business at a national holiday-let agency, and now running a West Wales holiday letting agency too. Sometimes the best first step isn’t software. It’s a straight answer from someone who knows the industry inside out.

Book a paid session and I’ll look at your business the way an owner, a guest and an agency would. You’ll leave with a plain-English plan, whether or not you ever buy anything else from us.

Book a session with Evan →
Pricing and performanceWhy your calendar has gaps, and what to charge to fill them.
Listings and direct bookingsPhotos, descriptions and the changes that earn the most.
Growing your portfolioWhere the demand is, and how to win owners there.
Wales complianceRegistration, the visitor levy and the 182-night rule, in plain English.
What we’ve built

Real systems. Running now.

A 60-property Pembrokeshire agency

A full agency system

Bookings, owner portals and statements, contracts and a built-in cleaning app, all on our Agency Platform.

Live
A West Wales holiday letting agency

Booking site and guest AI

Direct booking with live payments, plain-English property search, a guest assistant on every property and compliance tracking.

Live
Griffiths Cleaning Solutions, 34 properties

Cleaner app and manager dashboard

Bookings synced live from the agencies, cleans and spend logged by the team, and invoices sent automatically through QuickBooks. 30+ hours a month saved.

Live
Also for any business

Not in tourism? We still build for you.

We started out building AI for all kinds of UK businesses. We still do.

Agentic CaptureEvery enquiry caught, answered and followed up.
Agentic ReachSocial posts written and scheduled in your voice.
Agentic FlowThe weekly admin your team does by hand, automated.
Agentic ChatA website assistant that answers like you would.
How it works

No jargon. No pitch deck.

  1. A 30-minute call

    You tell us what’s eating your week. We tell you honestly what we can fix, and what we can’t.

  2. We map it out

    Where you’re losing bookings and time, and what to fix first. In plain English, with a clear quote.

  3. We build it

    Around your business and your existing systems. You see it working before it goes near a guest.

  4. We stick around

    We look after it, tweak it and keep improving it. You’re never left with something nobody understands.

Fair questions

Before you pick up the phone.

Do you run a holiday letting agency? Will you compete with me?

Yes, Evan also runs StayGentic, a small West Wales holiday letting agency, and that’s where we prove the tech. Your data is kept completely separate, we never use it to approach your owners, and that’s written into every contract.

Do I have to change my booking system?

No. Most of what we build works alongside the system you already use. If your current setup is holding you back, we’ll tell you, but we won’t push you to change for the sake of it.

Can it run under my brand?

Yes. Every product can run under your own name, so guests see your brand on the search, the messages and the phone line, not ours.

Will my guests know they’re talking to AI?

We’re always upfront that it’s an assistant. It handles the everyday questions instantly and hands anything sensitive or unusual straight to you or your team.

How much does it cost?

It depends on the package and the size of your business, so we talk it through on a short call rather than guess. Custom work is quoted on top, and you get a clear, fixed quote before anything is built.

Do you only work in Wales?

We’re based in West Wales and know the Welsh rules inside out, but we work with tourism businesses right across the UK.

Do you speak Welsh?

A Welsh-language version of Agentic Voice is in trials now. If your guests or owners speak Welsh, ask us on a call and we’ll tell you honestly where it’s up to.

Let’s talk

Tell us what’s eating your week.

A 30-minute call. No pitch, no obligation. Just an honest look at what could run itself.

Book a call

A few quick things, then pick a time that suits you.

Rather pick a time straight away? Open the calendar